Are there any SMS marketing platforms I can easily use?
TextSanity is an easy-to-use SMS Marketing platform that anyone can use.

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Are there any SMS marketing platforms I can easily use?

Thankfully, yes. If you’re looking for a SMS marketing platform you can easily use yourself, you are reading the right article. Keep going. Many, many marketing platforms are hard-to-use and often require extra help and guidance. In the worst cases, with SMS marketing platforms that are extremely difficult to use, you may even need to hire someone to handle the extra work it requires to use the platform.

This is not something that you should have to do. SMS marketing platforms should be simple and easy-to-use. This is what we, at TextSanity, believe in. We believe that a software platform should be easy to learn and seamless to use. You shouldn’t have to pay another person to do your SMS marketing, especially not if it’s only because the platform is so complicated. You should be able to do your SMS marketing quickly and efficiently.

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TextSanity is a simple, straightforward text marketing platform

And that’s why we’ve built TextSanity. TextSanity, unlike other SMS marketing platforms was built with simple, straightforward technology. TextSanity is intuitive. You never need to worry about being able to use it. However, if you do ever have questions, or want some extra information about TextSanity our support team and quick tutorials are always one click away.

TextSanity’s SMS marketing tools are separated by page. Each page, or tool, has a different marketing use. Depending on your marketing goals, one tool may work better for you than another. However, all of TextSanity’s tools are designed to be used by regular humans, not just the ones of us who speak robot, and as such each tool can easily help bring your SMS marketing plan to life.

TextSanity's SMS Marketing Tools

Mass text messaging with the broadcasts page

Mass text messaging through the broadcasts page is a powerful way to use TextSanity. Unlike other mass messaging apps, TextSanity doesn’t send mass text messages as a group chat, rather each person receives the message as if it was only sent to them. And when a person replies to the message, it’s only sent to your TextSanity inbox.

Screenshot of TextSanity inbox page

Broadcasting Legally

An important part of broadcasting with TextSanity is peace of mind. You see, TextSanity is compliant with federal TCPA laws which govern how you can send mass text messages through SMS marketing platforms. You don’t need to worry. The mass text messages you send with TextSanity are legal.

We only allow users to send mass text messages to those contacts who are opted-in, or in other words, to those people who have given you consent to send them messages. And we make sure that this doesn’t interfere with your SMS marketing efforts. Our SMS marketing platform ensures opted-in contacts through other TextSanity marketing tools such as keyword campaigns, webforms, and a direct opt-in request to manually imported contacts.

Screenshot of TextSanity's opt-in message for mass text messaging

Broadcasts Calendar

Mass text messages can be scheduled using our Broadcasts tool. Scheduled messages populate on the calendar once they are created. They can be edited at any time before they are sent. Additionally, the Contacts page is streamlined with the Broadcasts page. This means that if you open an opted-in contact on the Contacts page, the mass text messages that the contact is included in will show. This is just another way TextSanity is streamlining your SMS marketing experience.

Screenshot of TextSanity's broadcasts calendar

SMS marketing with keyword campaigns

Keyword campaigns are all the rage in SMS marketing these days. And for good reason. Their popularity is due to the fact that they can quickly engage with potential customers. These campaigns can effortlessly deliver pertinent information or targeted offers straight to a person’s mobile device using text messaging.

Example of a keyword campaign

Another great aspect of keyword campaigns is they are set up to gain opted-in contacts. As discussed previously, broadcasting wouldn’t be possible without this. And TextSanity takes this a step further by saving an opted-in contacts information automatically in our contacts page for your future mass text messaging efforts.

Mockup of contacts page in TextSanity

Campaigns Specifics

You choose a keyword potential customers will text. Once they text this keyword to a 10-digit phone number you specify, the message flow you’ve created using the campaigns page in TextSanity immediately responds. Your message flow can be as simple or as complicated as you’d prefer. And TextSanity offers an unlimited number of campaigns. You can create as many as your SMS marketing efforts call for.

Screenshot of single message keyword campaign
Screenshot of cell phone with automated message flow for blood drive keyword campaign

Organizing your mass SMS messages with the contact database

All of the contacts, whether opted-in or not, are stored in the contact database. Your contact database, with TextSanity, is centered on sending text messages. When a customer participates in a keyword campaign, chooses to opt-in via a webform, and uploads a .CVS file of contacts into the database, their contact information is stored here. Or even manually add contact information, that information is stored here. The contact database is basically the repository for all your contacts’ information.

Screenshot of import contacts page in TextSanity

Organizing contacts with tags

The contact database is segmented by tags. These tags are created by you and you choose what each contact is tagged as. When you create a keyword campaign, you choose what the customers that participate are tagged as. This information is then stored in your contact database. The same is true for webforms. When you create a webform, you choose what the customers that opt-in that way are tagged as.

Screenshot of the contact details page in TextSanity

You can have as many or as few tags as you need. All of these tags come in handy when you’re choosing who to send broadcasts to. There is a page on TextSanity dedicated specifically to tags. The tags page simply shows you what tags you’ve created and allows you to easily manage them.

mass text messaging app- tags

Using webforms to opt-in customers

Another way you can add to your opted-in contact database is through a webform. Webforms are simple to create and easy to post anywhere online. You can post the link on social media, in a blog, on your website, or even on an online forum. The possibilities of places you can find to put these online is endless.

Webform Example Screenshot

When you start directing customers to the webform, you get easy opt-ins. These are people who want to hear from you. They don’t mind giving you their information to do so. People like this are already sold on you and what you’re offering. So why not link to a webform that will opt them in to your text messages?

Creating a webform

Creating a webform with TextSanity is very easy. You choose what you want the webform to say. Choose a title and what the tail of the URL should be. Once you do that, you can add in a logo or image, choose what you want the contacts to be tagged as when they opt-in, your custom message, as well as what information you’d like to collect from the opt-ins. The webform automatically asks for the person’s phone number, but you can collect more information such as email, name, and birthday too.

Responding to customers SMS message replies with inbox

You can send and receive text messages from your computer or mobile device’s web browser using your TextSanity inbox. The inbox is where all of the individual responses you receive from your mass text messaging efforts are stored. Here you can respond one-on-one. You can even add links and attachments to your text messages.

Screenshot of TextSanity's links and attachments page

Also, your inbox is searchable. You can search for a specific person and see all of the text messages sent to and received from them. This is especially convenient for marketers who consistently deal with customers one-on-one.

In addition, you can text message up to 10 people at once from the inbox, even if they are not opted-in. For more than that, you’ll have to go to the broadcasts page where you can text thousands at once.

Choose TextSanity to handle SMS marketing yourself

Now that we’ve talked about all of the fantastic tools TextSanity has to offer, and how easy TextSanity is to use, go ahead and try it out. Check it out for yourself. See exactly what we have to offer. And remember TextSanity isn’t complicated. You don’t need to hire someone to figure out how to use our SMS marketing platform like others. It’s so simple, any marketer can use it. As a bonus, we offer a free, no-obligation 14-day trial. Start spreading the sanity and see how we can help you today.

Carrie Duford

Carrie is the head blogger at TextSanity. A recent graduate of Brigham Young University, she is perfecting her craft as a professional company blogger. When she isn’t writing, Carrie enjoys all things outdoors – most especially hiking. She is currently working on a podcast series; finally fulfilling a bucket list goal. You can reach her on LinkedIn. You can also follow TextSanity on Facebook, Twitter, and Instagram.