iPhone Mass Text: A Complete Guide

Cell phones are everywhere. In fact, 70% of the world’s population has a cell phone. In the United States alone, there are roughly 276 million cell phone users. The chances are pretty high that you and just about everyone you know has a cell phone. And the use of iPhone mass text is on the rise.

Phones don’t just make calls anymore, we have our cell phones everywhere. We use these tiny computers to send emails, conduct personal banking, play games, take pictures, entertain us, run our business, and keep up with work.

Rise of the iPhone

With such a large number of cell phone users, there’s a large market for selling cell phones. One of the most popular cell phone companies, as you probably know, is Apple. In fact, Apple enjoys a significant share of the market. An impressive 47% of smartphone users in the U.S. use an iPhone. No other single competitor in the U.S. holds that much of the market, making Apple the country’s leading smartphone provider.

Outside of the United States, Apple remains in the top three smartphone vendors worldwide. Its users don’t just love the iPhone — Apple is pretty fond of the iPhone, too, as it makes up more than 50% of the company’s sales worldwide.

In 2020, Apple’s global revenue rose to $274.52 billion. You have to wonder if Apple knew when Steve Jobs returned in 1996 to the company he started in 1976 with Steve Wozniak that he would take them from a $1 billion net loss year and put them on the path to have such a profitable and prominent place in the market in less than 25 years.

Steve Jobs is an inspiring story for any entrepreneur, and it’s important to follow the example Apple set to be willing to lead the way in a digital world. With that in mind and borrowing a little from Apple, companies should begin to consider how to “Think Different” when it comes to reaching and marketing to their audience.

Building a customer relationship

Customers are evolving. They don’t just want to shop for products anymore. They want a relationship with brands. Thus, brands need an identity customers can relate to.

Think about the commercials you see. Rarely do you see a product anymore. Companies learned to advertise a lifestyle to their target market rather than a product. This visual of the consumer’s own goals and aspirations helps them identify with a company.

Because people view companies through their brand identity, consumers want a relationship with their favorite brands. They want an experience.

Building a brand identity

When he returned to Apple, one of Steve Jobs’ biggest goals was to improve the brand’s image. Almost 25 years ago, he knew a company’s brand image was what would give you staying power in even an increasingly competitive market.

That vision was spot on. Customers follow their favorite brands on social media, share videos with their friends about their favorite brands, hold their brands to a moral standard, and are willing to receive messages from them when they’re away from their stores.

With cell phones literally within arm’s reach of their users virtually all the time, it’s no surprise that one of the most convenient ways for companies to reach their customers is through their devices. In fact, as companies begin to embrace inbound marketing techniques that create value through content and experiences that are tailored to the customer, consumers are responding in an increasingly positive way.

What is text marketing?

Text marketing is one of the most popular marketing methods. Customers opt-in to companies’ marketing campaigns via text. This popular method’s open rate is about 97%. Two-thirds of consumers across all demographics prefer text.

As a consumer, you’ve likely experienced text marketing or SMS marketing at some point. An example of text marketing is texting ROCCOS1 to (702) 241-6903. Then, the pizza restaurant sends you a 20% off coupon. Plus other coupons and specials from time to time.

You willingly gave your favorite pizza place the ability to text you, and in return, you receive added value in the form of coupons or discounts off the products you already buy. These are permission-based marketing texts, and even the smallest businesses can utilize texts to reach their goals.

While the process is easy to understand, texting all your customers at once is daunting. Fortunately, text message marketing companies exist to help you do just that – send mass texts.

iPhone mass text

Many entrepreneurs use Apple iPhones and iPads to conduct their day-to-day businesses. It’s only natural for them to send mass texts to their customers from these devices.

When you send a mass text from your iPhone, you’re actually sending a group text. A group text is a MMS message or multimedia message service. Not all devices support them. And unfortunately, you don’t know what kind of device your customers have.

When you send a group text, any replies are seen by everyone included. You may want to say the same thing to all your customers, but you don’t want customers seeing replies.

If you’ve been in a group text with people you don’t know, you’re familiar with feeling annoyed with the never-ending replies. It can be a really awful experience. You don’t want your customers to have to go through that.

Mass text is different. Mass text is done with an SMS text. An SMS text can be received by virtually any cell phone on the planet. And they work where many people are text at one time, but each receive the message as if they were the only one text. And replies only come to you.

How to send a iPhone mass text

To send an iPhone mass text, toggle off iMessage in the Messages tab in Settings. You must also toggle off Group Messaging. Remember these settings stay in effect until you toggle them back on. If you’re using a personal phone, you may have to get used to turning these settings on and off often.

When you have iMessage and Group Messaging off, you can send multiple recipient texts using SMS. This means all the replies are only sent to you.

If you’re dealing with a very, very small amount of customers, then this toggling off ability could work, but dealing with the replies to a mass text this way would get complicated quickly.

Use a text marketing company

As you can see, it is possible to send mass texts from your iPhone. But it’s not very realistic. It can quickly become an overwhelming experience. And you don’t want there to be any breakdown in communication with customers. You want to improve customers’ experience with you and your brand.

Thankfully, text message marketing companies are built for this exact purpose! And they cost a lot less than you think.

Plus, text message marketing companies offer a great set of tools for your mass text messaging. Use an app on your iPhone to manage, schedule, and analyze mass texts sent and received. Save time and avoid hassle by utilizing these services.

Summary

Apple is one of the most popular smartphone providers on the planet. The iPhone is used by smartphone users around the world. iOS offers a lot of convenience to customers. However, it can’t do it all.

Thankfully, cell phones are an integral part of our daily lives. Customers use them to communicate with companies, and in turn, companies use them to reach out to their customers.

One of the best ways for companies to communicate over mobile devices is through mass texts sent to subscribers of permission-based marketing. Doing this from an iPhone is possible, just not practical.

It’s much more reasonable to use apps available through the App Store. Ones created by text marketing companies can help you send and manage the data of mass texting. It’s nice to know there’s a cost-effective way to reach all of your subscribers on their mobile devices from your own.