Reach a Large Audience by Mass Text Message
Reach a large audience by text message.

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Reach a large audience by mass text message

Simple, with TextSanity’s CRM. Our Customer Relationship Management Software uses text message marketing to send mass text messages to an audience of any size. The CRM industry is on the rise with a projected worth of 80 billion by 2025. And with 80% of customers researching your product online, you’d better be prepared with a CRM that’s right for you. Plus, 74% of online businesses already use a CRM, don’t be left behind!

Mass text message tools

Our CRM has built-in tools to not only reach your audience via text message, but to start a conversation with your audience and organize your communications. In addition, we follow all Telephone Consumer Protection Act laws which are laws that govern the dissemination of automated phone calls and text messaging. In other words, our platform can’t be used by spammers. So, if you’re looking for a way to market to thousands, even hundreds of thousands, of people by mass text message, read on.

Deliver content with keyword campaigns

The first and most powerful tool that TextSanity features for text message marketing is Keyword Campaigns. An SMS Keyword Campaign is where the rubber really hits the road in text message marketing. These are increasing in popularity as a way to easily engage potential customers with targeted offers or deliver information straight to their mobile device via text marketing. And we should also mention, this is one of the the main ways people opt in to your list. (More about this below.)

For an example of easily engaging potential customers with a targeted offer, Text ROCCOS1 to 505-465-8101. Try it right now on your phone. (It won’t actually sign you up for offers, but it will give you a good feel for how the process works.)

Screenshot of Rocco's Pizza text message

For an example of deliver information straight to their cell phone, Text POTATO to 702-718-6606. Try it right now to see how it works.

Screenshot of first part of potato text message keyword campaign
Screenshot of second part of potato text message keyword campaign

Using keyword campaigns

You decide on a keyword you want an internal or external audience to text. Advertise texting this keyword to a specific number. (You choose the number, either a 10-digit phone number -longcode- or a shortcode.) When your audience texts the keyword to your number, they receive the information they were seeking, while you collect various contact information. This contact information can be used for future marketing efforts.

Opting-in to receive mass text messages ​

In addition, keyword campaigns can be used to gain opted-in contacts. People who engage one of your campaigns will become an opted-in contact in your TextSanity contact list. You can send mass text messages to them easily through the Broadcast page.

With a large opted-in contact list, you can send out messages to thousands of people in seconds. This can include communication to employees or members of any organization, special offers to patrons of your business, activity updates for conventions or other large events, government broadcasts, school or classroom reminders, and anything else you can think of.

Mockup of contacts page in TextSanity

Keep in mind, once a contact has opted-in to receive messages from you, they can choose to opt-out by replying “stop” to any of your messages. At that point, they will still be in your contact database and you will be able to send them individual messages; however, you will not be able to include them in any mass SMS messages. 

Screenshot of opt-out message

Using keyword campaigns to gather information

A campaign in TextSanity can also be used to gather large amounts of information. For example, you could have someone fill out an entire job application through text message. You populate the questions into a campaign which will automatically respond to them each time they enter their answer. Their responses are recorded and stored in that campaigns response database which can be exported in a downloadable file. You could also walk someone through a sales process, get RSVP information, conduct a survey, or give out map directions to a destination of interest

Screenshot of downloadable file in TextSanity

Mass text messaging, or Broadcasting

The second tool that TextSanity features is the Broadcast console itself. Mass text message is a powerful and easy-to-use function of TextSanity. Mass text messages sent through the Broadcasts page are sent only to opted-in contacts. The beauty of sending a Broadcast via TextSanity is the message is not sent as a group message. Rather, each individual person receives a text as if they were the only one texted and if they reply to the mass text message, all the other contacts messaged won’t receive the reply. You will be notified of all replies in your TextSanity Inbox, and can respond on an individual basis.

Screenshot of TextSanity's broadcasts calendar
Screenshot of TextSanity inbox

Use webforms to opt-in

Another tool which TextSanity offers to help you reach your large audience is webforms. Similar to a keyword campaign, webforms are great way to get people to opt-in to your contact database.

You first set up a webform using TextSanity’s easy-to-use software and then place its link anywhere online such as on social media, in a blog post, or even your main website. Webforms make opt-ins easy. Simply direct traffic to your webform’s custom URL, have your audience opt-in, and start mass text messaging.

Here’s an example of an active webform (for a fake business).

Webform Example Screenshot

Use the Contacts page to organize your list

We’ve said a lot about reaching a large audience. But what do you do when you’ve reached them? How do you organize their information? TextSanity has a solution for that too. Keep track of who you sending your mass text messages to through TextSanity’s contacts page.

Your TextSanity account comes with a fully functional contact database centralized around sending mass text messages. Your communication efforts are streamlined with our contact database which you can upload contacts into, download contact’s information from, manually add contacts into, or automatically collect the contact information from individuals who participate in keyword campaigns or webforms.

In order to filter and search your custom contact database, your contacts are categorized by tags. You decide what the tags are and how the contacts information collected is tagged. And you can use tags to decide which audience to mass text message. Any contact in your database can have one or multiple tags making them part of different audiences.

mass text messaging app- tags

How to get started sending mass text messages

TextSanity is a low-cost operational and collaborative CRM that won’t break the bank. Our site is easy-to-use, simple, and straightforward. TextSanity puts you in the driver’s seat of reaching a large audience by text message. And when you need assistance, our text and video tutorials along with our site customer service is always there to help you with any questions you may have. So, if you’ve been searching for a CRM that can send mass text messages, opt for the best with TextSanity.

Carrie Duford

Carrie is the head blogger at TextSanity. A recent graduate of Brigham Young University, she is perfecting her craft as a professional company blogger. When she isn’t writing, Carrie enjoys all things outdoors – most especially hiking. She is currently working on a podcast series; finally fulfilling a bucket list goal. You can reach her on LinkedIn. You can also follow TextSanity on Facebook, Twitter, and Instagram.

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