Why Text Message Marketing is so perfect for MLMs and Network Marketers
Multi-level marketing (MLM) or network marketing has become a well practiced business model to promote products. However, the traditional model of promoting products: companies create products and take them to market via marketing channels. Network marketing changes this model. Most importantly, network marketing takes the product to market based on the distributor’s personal relationships.
How network marketing works
As distributors sign up to work for an MLM, people sign up under them. And both individuals makes money off the people’s sales that sign up under them. In this way, each distributor makes more money as their downline grows.
Network marketing is a great opportunity for people who work hard promoting a product they believe in. Therefore, the distributors that work hard in network marketing companies make lots of money. Likewise the company benefits from the increased product sales because of the personal relationships the distributors promoting the product.
It’s no secret: personal recommendations from a friend by far create the most likely channel to produce a sale. For example, think about the last time you made a large purchase, who did you go to? The likely answer: a friend whom you trust. Similarly, based on their recommendation, you either purchased the product or didn’t.
Network marketing works just like that. Marketing through personal relationships, rather than other marketing channels. So, as a distributor you sell to your friends, and they to theirs, and the cycle continues. In this way, not only the customer base grows, but also the network of distributors working for the company.
Network marketing companies
Tupperware, around for more than 70 years, enjoys close to 2 million distributors working for them. Nu Skin, another very successful network marketing company, boasts over 1.2 million distributors, or brand affiliates. Melaleuca, around since the 80s, enjoys 800,000 customers thanks to its distributors at the latest count. Additionally, Avon, a well-known beauty product company, averages 6 million distributors.
LuLaRoe, a clothing company, grew exponentially in the last few years due to its 80,000 strong distributor workforce. HempWorx set itself up for success since becoming a network marketing company in 2018. Scentsy, a scented candle company, boasts a distributor network of 120,000 consultants. Likewise, doTERRA, one of the most successful network marketing companies ever, boasts 3 million distributors in only 11 years.
A company that markets its products by network marketing allows its individual distributors to thrive. Check out this video about how some Hempworx affiliates set up their text message marketing.
How text message marketing helps network marketers
A distributor in a typical network marketing company creates an individual distributor web page for each distributor. Consequently, distributor’s credited sales center on this tracking method. Some network marketing companies even create two web pages. One web page for the distributor to sell the company’s products. One web page for the distributor to sign up other distributors for the company.
When a distributor initiates a sale, the distributor gives out their web pages. These web pages, most often, detail a distributors specific ID. Typically, it’s the company’s website backslash their specific distributor code.
Complications arise when distributors give out their web pages. Unique distributor web pages tracks the online sales of a specific distributor, but often times it goes wrong. In other words, the chances of typing the web address incorrectly remain pretty high. Plus, typing in a long URL is tedious when trying to navigate to a web page.
How keyword campaigns help network marketers
First, the customer or potential sign up goes directly to the distributors web page. No chance to mess up the URL here. Second, when a person texts a keyword campaign, their phone number automatically stores in the distributors TextSanity account. Most importantly, this way the distributor know who to follow up with. Keep in mind, a real cell number is always captured because it’s someone engaging your keyword campaign.
Keyword Campaign versatility with MLM’s
Another benefit: post keyword campaigns anywhere! Think about Instagram for a minute. Obviously photo-centric, Instagram doesn’t allow a distributor to link to their website in the description. They write it out and hope people copy and paste it to get to their web page. But, a keyword campaign fixes this problem. So, create an Instagram post with a keyword campaign in the image itself or in the description. In short, this captures that person’s information automatically and takes them straight to the distributors web page.
Bridging the gap between traditional and digital marketing
Text message keyword campaigns bridge the gap between traditional and digital advertising for network marketing businesses. For example, radio stations hold contests where you text in at the right time to receive a reward. Radio, non-digital, traditional marketing, when combined with keyword campaigns bridges the gap between traditional and digital advertising.
Promoting your network marketing business
Keyword campaigns create an opportunity for distributors to promote a network marketing businesses’ products. Some of the ways to use keyword campaigns in your existing advertising or marketing are listed below.
The benefits of using a text message marketing company
Tools text message marketing companies offer
Mass text messaging allows a distributor to message multiple customers or other potential distributors at the same time. Distributors use text message drip campaigns to keep potential customers thinking about the products they’re interested in purchasing. Tracking customers and potential customers ensures the revenue of their network marketing business.
Text message marketing companies, like TextSanity, make this easy with a contact list. The contact list allows a distributor to keep track of customers – past, present, and future. With tags, distributors segregate their contact list. And finally, scheduling text messages saves distributors time and money when they need to communicate with customers about products.
The perfect match: text message marketing and network marketers
In the end, text message marketing enhances network marketers’ success. The plethora of tools and benefits TextSanity offers is immense yet easy to use. Reaching more people and saving time allows distributors the best chance at making the greatest amount of money. So go ahead and try TextSanity today for free!
Carrie is the head blogger at TextSanity. A recent graduate of Brigham Young University, she is perfecting her craft as a professional company blogger. When she isn’t writing, Carrie enjoys all things outdoors – most especially hiking. She is currently working on a podcast series; finally fulfilling a bucket list goal. You can reach her on LinkedIn. You can also follow TextSanity on Facebook, Twitter, and Instagram.