SMS Keyword Campaign
The rubber really hits the road in text message marketing with keyword campaigns. In fact, 97% of people text at least once a day. Reach people when they use their phone with text message marketing, and namely keyword campaigns. It’s important to note that, keyword campaigns have high engagement rates with 45% of people completing the requested action in a text message.
Keyword campaigns easily engage potential customers with targeted offers and delivers information straight to their mobile device via mass text messaging. Thus, the popularity of keyword campaigns continues to increase. Take advantage of this rise in popularity with TextSanity’s brand new web application.
How to get started using keyword campaigns
Choose a relevant word to begin a keyword campaign. Make sure your word makes sense in your advertising. For example, a pizzeria business named Roccos Pizza chooses the word ‘ROCCOS1’. Therefore, their advertisement reads: “Text ROCCOS1 to 505-465-8108”. Go ahead and text that keyword to see this keyword campaign in action. (It won’t actually opt you into this business’ text messages.)
Once texted, TextSanity starts an automated message flow. (Which you design on your TextSanity Campaigns page.) The message flow can be as simple as opting them in and telling them thanks. However, it can be as big as a 100 question survey. Your contact database contains all information collected through a keyword campaign. Also, it’s available in a downloadable spreadsheet.
Applications for using keyword campaigns
Internal keyword campaign example
Here’s a campaign that’s focused on updating employees about an upcoming company blood drive.
Details about text message opt-in
Another option, “reply with NAME” collects their name and phone number. Finally, “reply with EMAIL” collects their email and phone number. (Keep in mind that gathering more information from an opted-in customer through the automated message flow is always available.)
Mass text messaging
Another TextSanity tool is sending mass text messages. You send these to groups of contacts, under specific tags. The contacts come from previous keyword campaigns. Schedule and send a mass text message at any future date and time without the hassle of group texting. Mass text messaging creates a great way for businesses to engage with patrons and communicate efficiently within their organization. The broadcasts page in TextSanity is where you mass text message.
A calendar of scheduled messages automatically populates upon creation of a mass text message. To schedule a message, first, compose your message. Second, set a date. Third, set a time. And finally, edit mass text messages any time before they send.
The point of keyword campaigns
Efficiently market to potential customers by text message with keyword campaigns. Keep the line of communication open by sending mass text messages. At the heart of any great mass text messaging strategy lies keyword campaigns which help both internal and external audiences.
Get started text message marketing using TextSanity’s unique CRM. Make keyword campaigns a cinch by using our easy-to-use platform. Schedule, group, tag, and communicate with your contacts quickly and efficiently. Get your desired audience to opt-in and start your targeted text marketing efforts today.
Carrie is the head blogger at TextSanity. A recent graduate of Brigham Young University, she is perfecting her craft as a professional company blogger. When she isn’t writing, Carrie enjoys all things outdoors – most especially hiking. She is currently working on a podcast series; finally fulfilling a bucket list goal. You can reach her on LinkedIn. You can also follow TextSanity on Facebook, Twitter, and Instagram.