8 Best Examples of Real Estate Signs That Actually Worked
When people drive by a property, they notice the realtor signs. Whether it’s a property in their current neighborhood or an area they’ve always dreamed of living, passers-by take notice of real estate signage.
Real estate signs come in a variety of materials, from metal and aluminum frames to plastic signs. Real estate sign design companies offer the full gamut of sign options, ready to create eye-catching custom signs.
Still, do real estate signs remain important in today’s digital age, and which ones actually work? Let’s explore below.
What are the most effective real estate signs?
1. Directional signs
As the name implies, directional signs in real estate point potential buyers in the direction of their property. Directional signs provide a helpful solution when real estate agents market a property that’s hard to locate.
2. Open house signs
Open houses work to help bring as many prospective buyers to the property as possible.
Many marketing tactics facilitate a successful and well-attended open house. These include open house signs, email marketing, and one of the most effective tactics: text message keyword campaigns for realtors.
3. Yard signs
Yard signs typically come in a standard 24 x 18 size. However, when it comes to design, colors, and branding, the sky’s the limit for your creative signage. Choose the placement of yard signs wisely because the most well-designed sign is ineffective if not placed in a prominent place in the yard.
4. Frame signs
Real estate sign frames are available in standard versions, single sign riders, or double sign riders, which provide options to customize and strengthen your message.
For example, these versatile signs display a real estate agency branding message and include the real estate agent contact information. Marketers may add supplemental signs called sign riders to advertise a realty event on the same sign, such as an open house.
5. Flag signs
Flag signs are lightweight, easy to store, move with the wind, and are visible from far away. Also known as feather flags, they’re often placed outside model homes to draw interest to a new real estate development.
Flag signs typically sell as an all-in-one sign kit with poles and a carrying bag — no signpost required.
6. Post signs
Made in a variety of materials and designs, post signs get secured into the ground and help brand your real estate agency or franchise while you market a property. Sign companies design real estate signs in many unique shapes and sizes.
7. A-frame signs
Frame signs are sandwich board signs that help draw attention to a real estate event, such as an open house. Best used for areas that benefit from foot traffic, you may easily change the message on these versatile portable signs when needed.
8. H-stake signs
Forget about hanging signs. To keep signage simple, stake an H-stake sign in the ground securely with a wireframe to market real estate events if the property lawn isn’t too busy. H-stake signs get the job done, with enough room for the basics: the real estate agency brand, main message, and realtor contact phone number.
An inexpensive option, the H-stake sign frames range from 15” to 30” tall, and sellers often use them in tandem with a simple colorful yard sign.
Real estate signs FAQs
Savvy real estate teams understand the effectiveness of a well-designed real estate yard sign – whether it’s for an open house or a for sale sign.
Currently, with historically low real estate inventory in many areas of the country, transactions are slowing, which makes the real estate business highly competitive. Real estate branding requires more than slick business cards, brochure boxes, and a website. Marketing creates credibility, but only when done well.
Realtors now turn to high-quality, custom real estate signs, coupled with an innovative marketing strategies that utilize what every buyer has – their phone! Real estate brokerage firms allocate time and budget for other marketing tactics, such as social media, apps, and SMS marketing, otherwise known as text messaging.
When you combine real estate signage with TextSanity, an online text marketing application with all the best text marketing tools, it’s a game-changing way to win more clients and close deals. Let’s dive into a few common questions regarding real estate signs.
How much do real estate signs cost?
The cost of real estate signs varies greatly. Signs cost anywhere from 20 dollars to several hundred dollars. Factors that determine cost include the sign’s material, otherwise known as the substrate. Sign printing material varies from cardboard to corrugated plastic to PVC.
For larger budgets, custom real estate signs are an option, but with a little creativity, the templates on Canva or another design program make for cost-effective options. In any case, remember to factor in design costs as needed.
Once marketers select the sign material, quantity discounts may apply for sign purchases for a real estate franchise or large brokerage firm.
What are the risks of real estate signs?
It’s worth noting some risks associated with real estate signs. First, it’s important to adhere to local regulations. Check with the city and the homeowner’s association before you invest time and energy into marketing a property with real estate signage. Some HOAs maintain strict rules about visible signage on the property.
Second, think of liability when you use real estate signage. Does the sign block anything that might cause an accident? Is the sign secured so it won’t fall on someone or do damage?
Ensure careful placement and installation to help avoid lawsuits.
When do you want to avoid real estate signs?
Real estate signage is a known, highly effective way to get the word out about a property and create buzz, but avoiding a real estate sign makes sense in a few instances. In these cases, savvy realtors get creative with new ways to create awareness, such as sending out mass text messages to potential buyers with an image of the property.
Avoid real estate signs when too many properties are for sale in the same area, when sellers want privacy, or when sellers want to create the perception of exclusivity.
Too many properties for sale in the area
Have you ever driven through a neighborhood and noticed several properties for sale on one street? Although it may be a coincidence in the timing of several homeowners who decide to list their properties, this raises a red flag to potential buyers.
Buyers may wonder why people are moving out of the neighborhood, and suddenly, their dream neighborhood may feel less sought after. In some cases, it may make sense to hold off on the sign and use other tactics to market the property.
Sometimes, a seller doesn’t want their neighbors to know about their personal business, and a real estate sign feels like a billboard in their yard.
Motivations for privacy include the sellers divorcing, a change to their financial situation due to a job loss, or the seller wanting to keep a low profile with their all-too-curious neighbors. No matter the reason, sometimes privacy must prevail to satisfy the seller’s wishes.
Create the perception of exclusivity
High-end properties in upscale neighborhoods sometimes require real estate marketing tactics that don’t apply to properties in low-to-mid price ranges. Some realtors who cater to upper-scale properties opt to forego real estate signage to market it as an exclusive property, where only select targeted buyers know about prestigious property listings.
Depending on the neighborhood vibe, marketing a property as an exclusive piece of real estate can effectively entice customers. When you use this strategy and opt out of traditional real estate signage, use other tactics to build awareness and interest.
To sell to a targeted audience, send targeted text message marketing to your tagged, segmented list of top-tier, exclusive buyers. After all, you don’t need 100 buyers to sell an exclusive property; you only need the right buyers.
How to use real estate signs with SMS marketing
Some of the most successful modern real estate agents take their marketing to the next level, combining effective real estate signs with SMS marketing.
Here’s how it works.
First, sign up for an account with TextSanity based on your business needs.
Second, set up a text message keyword campaign that a potential buyer can text. When they do, an automated text responds with a link to the property or other valuable information..
Third, include the keyword on the for sale sign at the property with your TextSanity phone number listed.
Finally, potential clients drive by your newly listed property and want additional information. When they text the keyword, they get automated marketing messages in real time. It’s that simple!
The text message keyword acts as the best call-to-action you’ve ever seen. Fully utilize TextSanity’s tools, such as webforms to get potential buyers to opt-in to text messages on your website, tags to delineate contacts into groups, and broadcasting to let current potential buyers who are already opted-in to your text marketing list know about a new property listing.
The bottom line
Real estate signs effectively raise awareness and buyer visibility of a property. Although marketers have used these sign options for decades and they remain a staple in any real estate agent’s toolkit, real estate signs work much better when combined with SMS marketing.
Contact TextSanity today to maximize your marketing efforts, gain new clients, and close more real estate deals.