Utilizing Hotel Marketing for Hotel In-Room Requests and More
Updated 11/1/2022
Business texting for the hotel industry allows hoteliers to stay in touch with your customers while keeping your hotel guests engaged and satisfied. When a guest visits your hotel, opt them into your messaging platform using a variety of text messaging tools.
Once guests opt-in, broadcast, or send mass text messages to them. Market your business to past and current customers; that’s the beauty of broadcasting.
Setting up an in-room request system for your hotel
Engage and satisfy your current hotel guests by using business texting to fulfill and upsell in-room requests. Business texting for hotel marketing with TextSanity makes in-room requests simple. Set up a phone number, a keyword, such as SERVICE, and make your front desk available to answer requests.
Advertise this service on your hotel website and social media to make it even more accessible for your guests. Hotel marketers can also consider adding information about their new guest experience by making it a part of the information provided at check-in or during hotel bookings.
Oh, and put up signs. Something like: text SERVICE to 505-465-8101 for any customer service needs or to order room service. That’s all you need!
How keyword campaigns benefit your business texting
When the hotel guests see your advertisements, they text the keyword to your TextSanity phone number, including their hotel room. This notifies your front desk personnel. When the front desk receives an in-room request, they promptly answer the guest, from their computer. Then, contact the appropriate department to fulfill the need.
Using keyword campaigns for guest check-out
Use business texting for check-out as well. Simply allow guests to text a keyword to the front desk upon departure. Guests leave their key in the room for housekeeping. Housekeeping simply picks it up when they freshen up the room for the next guest. This is especially appealing to millennials and business travelers who prefer to check out using their mobile phone.
Marketing using business texting
Hotel business text marketing includes upselling to current guests, as well as offering specials and hotel updates to previous guests. When a guest uses the business texting number initially, they opt-in to receive text messages from you. Guests may opt-out at any time by simply replying with the word STOP.
This digital marketing technique combined with email marketing campaigns boosts referral programs, sends opportunities to leave online reviews, or reminds potential guests to complete the booking process. An increase in positive reviews on OTA or TripAdvisor, for example, is a wonderful online marketing tool for business owners. This word-of-mouth grassroots marketing, along with Search Engine Optimization (SEO), content marketing, and social media marketing, makes or breaks your property’s success.
TextSanity’s software re-engages current and potential customers in two ways. First, by broadcasting a mass text message. Second, with a drip campaign that sends scheduled messages based on a timeline you set. This makes marketing to opted-in individuals easy. Organize all pertinent customer information such as name and phone number into a convenient contact database. And, of course, segment customer data with tags.
Broadcast to opted-in guests
Once a guest opts in, send mass text messages to them. TextSanity makes this process simple. We help you create mass text messages, or broadcasts, step-by-step. First, choose which current or previous guests you want to send the message to. Do this by choosing the tags that you give guests as they enter the database.
Then, choose what you want the message to say based on your current hotel needs. Decide whether you want to add attachments or links; TextSanity hosts these in order to improve download speed. Follow this up by sending the mass text message right away or scheduling it for later.
Using the broadcast calendar to schedule text message marketing
Schedule a mass text message, or broadcast, to send at any future date and time. Use this as a way to pre-plan your hotel marketing strategies months or even years in advance. Start with a few customers and end up with many. Tag guests in your database under the same hashtag as you go. All scheduled mass text messages automatically populate to your broadcast calendar; edit them at any time before they send.
These SMS marketing tips can lead to more direct bookings through your hotel’s website, as opposed to an outside booking engine. Marketing ideas like sending pricing deals on direct bookings to your potential customers are a game-changer for any hospitality business. Once you know how to leverage text message marketing for your business, you’re ready to go.
Broadcasting Legality
All mass text messages sent from an automated system are regulated by the federal government through TCPA laws. In order to include someone in a large text message broadcast, you must obtain their consent. TextSanity only broadcasts to opted-in contacts.
Start using TextSanity for your business texting
Business texting creates a win-win situation for hotels and local businesses within the hospitality industry. Make in-room requests convenient for your guests, and benefit from the optimization of your current marketing plan.
