7 reasons you should use a text messaging platform for your political campaign
Build your audience during your political campaign with text messaging.

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7 reasons you should use a text messaging platform for your political campaign

We could, and will, enumerate a lot of reasons why you should use a mass text messaging platform for your political campaign, but the point is successful campaigns use mass text messaging platforms to communicate. That’s it. That’s the whole reason why you should use a mass text messaging platform for your political campaign. Political campaigns that use mass text messaging platforms win time and time again.

No matter what you think about President Trump or President Obama, both of them ran very successful political campaigns, due in part to mass text messaging. With a mass text messaging platform they were able to communicate effectively. And both of them won! Both of them have, or are serving as President of the United States.

Using a mass text messaging platform to communicate during your political campaign is rather simple. Look at these two photos. In each, the past or current president is pictured during a rally with a call to action for those in the audience. The call to action? To simply text a word to a phone number. It couldn’t be easier, or spelled out better, for their constituents.

Image of Trump political campaign Text Messaging Sign
Obama political Text Messaging Sign

The proof is in the pudding, as pictured above. However, more details on using a mass text messaging platform for your political campaign are necessary. Check out the following reasons to use a mass text messaging platform.

1. Quick updates

Politics moves at an ever increasing pace. As a political candidate you want to be able to communicate clearly and effectively with your supporters. You want them to have accurate information quickly. Doing so allows your campaign to run efficiently.

Getting your supporters jazzed about voting for you on the days leading up to and on voting day is extremely important. Without actual votes for your political campaign, nothing else matters. Using a mass text messaging platform to communicate with your supporters is paramount on these important days. Don’t leave that up to chance. Make sure to ensure your supporters vote for you by reminding them why it’s so important they vote for you.

Another way you can get your supporters pumped about your political campaign is using a mass text messaging platform to update them about various events your campaign is participating in or hosting. Events from town hall meetings to rally’s are extremely important politically. Make sure your supporters know when and where they are so they can come and show the support your political campaign needs.

2. Staff and volunteer communications

Communication, communication, communication; it can’t be stated enough. Your political campaign has to communicate. There is no substitute for it. And especially so when you are coordinating with your staff and volunteers. A mass text messaging platform can facilitate this communication.

All of your staff and volunteers already have a cell phone. Put that to good use by organizing their efforts with a method they are already using – texting. Mass text messaging to your volunteers makes sure that they are in the know. You can communicate assignments, upcoming events, canvassing efforts, and the list goes on and on.

3. Easy way to get people to your fundraising page

Fundraising is one of the biggest concerns political campaigns have. Make that concern a little less daunting by using a mass text messaging platform to get people to your fundraising page. It’s easy. Once you start using texting to get supporters to your political campaigns fundraising page, you’ll see a marked improvement in reaching the fundraising goals for your campaign. Plus, the beauty of a mass text messaging platform is that once a person engages with it once, you capture their contact information, so you can continue to contact them about future fundraising efforts.

Fundraising iPhone example
Screenshot of iPhone fundraising keyword campaign on a real cellphone

4. Easy to use with keywords on your signs

Political signs can go a long way. They are not only nice to have around, but they are a way for people to get to know your name and to show their support for you. A mass text messaging platform can help your political campaign maintain and even improve the overall benefits of your campaign signs by putting a word on them that the public can easily engage with. So now, not only do your campaign signs get your name familiarized with the public, but they help get supporters to your website and other online materials.

5. Your supporters can be set up on an automated drip campaign

Once your supporters text the initial word to your mass text messaging platform phone number, their information is captured. This allows you to continuously send text messages to them. Just as with marketing drip campaigns where you remind people about your product or business on a regular basis by offering updates and specials, you can do the same with your political campaign. It’s a simple way to keep them engaged with your campaign from the moment you enter the race to the moment you win the election.

6. By far the best way to reach younger voters

Younger voters have historically not been the target for many political campaigns because they are hard to reach and hard to get to the polls. Well that no longer needs to be the case. Instead of trying to reach younger voters using email, use a mass text messaging platform. All the younger voters have to do is enter a word in a text message. Younger voters use texting more than phone and email communication, by far. So reach them where they are and activate their support.

7. Poll your supporters with important questions about the issues

There are so many issues that a political campaign can concentrate on. By using a mass text messaging platform, you can find out which issues are the most important to your supporters. You can even ask them about these important issues using this method. Use their responses to shape your campaign and choose your talking points. Campaigns need to resonate with their supporters. Make sure yours does. All too often political campaigns revert to calling supporters to poll them. This is incredibly inefficient! You can increase your polling efforts ten-fold by simply polling people via text message.

Polling Political Supporters
Polling Political Supporters
Polling Political Supporters Example
Polling Political Supporters Example
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Choose the best text messaging platform

There are a lot of mass text messaging platforms out there. And they all say the same thing: that they are the best. In reality, however, only one mass text messaging platform can be the best. TextSanity is that platform. It’s the best. It has all the text messaging tools you need for your political campaign. 

Carrie Duford is the editor in chief for TextSanity. As a meat-eating outdoor enthusiast who loves to volunteer in her community, she loves finding time to go on daily runs and hikes. Find her on LinkedIn.