In the beginning, marketers, overzealous with their new-found ability to reach their consumers in a new way, employed less-than-savory methods to get their product “out there.” Even though there were no phone or text marketing laws, consumers became wary of telemarketers tactics. With this wariness came public outcry, and justifiably so. Reckless marketers took it too far and consumers needed protection. So, the TCPA came about.