Text To Apply: Setting Up an SMS Campaign for Job Openings
SMS business texting is not limited to one use or method. Businesses use SMS to send a variety of messages, including sales and marketing, transactional, and informational messages.
Sending out job alerts and job openings is another use for SMS business texting. This use case gives your company greater scope when looking for and recruiting new employees.
Many people don’t read newspapers anymore, where employers once listed job openings. Instead, the masses read online postings and use SMS text to apply.
What Is Text To Apply?
Text to apply gives recruits and applicants the ability to text your company. Using text to apply, applicants let you know they are interested in applying for an open position. Next, your company provides them with relevant links and other pertinent information related to the posting.
Text to apply also helps you weed out applicants who do not meet certain qualifications needed to fill the open position. This provides the ability to become more efficient in interview scheduling and candidate selection.
Why Is Text To Apply Important?
Text to apply is an important tool in your arsenal because it makes your company more accessible, helps you reach a wider pool of talent, and gives you robust personalization tools.
Text To Apply Makes Your Company More Accessible
You don’t want to miss out on top-quality candidates because of a lack of access to the greater job market.
Text to apply helps potential recruits inquire about jobs and apply without the limitations of other job application methods.
Text To Apply Helps You Reach a Wider Job Market
Reaching a wider job market is perhaps one of the most significant benefits of SMS business texting for job openings and applications. Limiting your search by territory or geography can often mean the difference between productivity and failure.
Hiring key employees who perform specific job functions is one of the keys to a thriving and long-lasting successful business.
An entirely new opportunity to recruit and retain some of the best talent worldwide came with the remote work revolution. SMS business texting further enhances this unique moment in the evolution of work and industry.
Text To Apply Offers Personalization Options
Personalization is key when recruiting new hires. You want the best to fill open positions in your company. It also makes your company stand out to prospective recruits, giving you a competitive edge against other companies.
How To Use Text To Apply
It’s easy to use text to apply for job openings.
First, create a text message keyword campaign. Second, review contact responses that complete the text message keyword campaign. Third, reach out to individual candidates.
Create a Text Message Keyword Campaign
Keyword campaigns are essential in SMS business texting.
With text message keyword campaigns, you choose a unique keyword for potential candidates to text and set the automated responses. Once potential hires text the keyword, the customized message(s) you set up automatically reply after the initial opt-in.
For best results, advertise your keyword campaigns on all of your touchpoints, including social media, print media, on your main website, and even on online and print job boards. In addition, advertise your campaign in more traditional advertising formats, such as printed ads and banners in stores.
TextSanity provides multiple tools to make SMS business texting efficient, simple, and easy.
When contacts respond to your text message keyword campaigns, the data is compiled automatically and can be downloaded as a spreadsheet.
Compiling this data automatically gives you more time to review responses from potential new hires. The review process is often long and meticulous, so you need all the extra time possible.
Reach Out To Individual Candidates
Once you review the data and choose the candidates to move forward in the hiring process, you have two reliable options to make this process easy.
The first is broadcast text messages. Broadcast text messages send a message to all of the candidates you want to interview individually— but all at once. This means you skip the hassle of sending replies one at a time and instead send the same message to as many recipients as you want.
The second option we offer is an individual message. This option is useful for tailoring each message to the intended recipient. Therefore, if you want a different message sent to all of the candidates, use our individual message feature and fine-tune a response for each.
The best part of both of these resources is their versatility and simplicity. Either option makes communicating with your candidates simple and efficient.
Is SMS Business Texting Effective?
SMS business texting is highly effective. It works exceptionally well if you’re a doctor sending a transactional text message notifying a patient of an upcoming appointment. Likewise, it works just as well for a tech company marketing its latest product. Texting is highly effective in countless contexts.
The same is true when using texting for your recruiting efforts. Most people today prefer communication with family, friends, and businesses via texting versus voice calls. Texting is highly efficient, gets straight to the point, and works in almost any setting.
Therefore, whether you’re sitting in a theater watching a movie or in a conference room listening to a sales report, you can respond or initiate communications without interrupting others in the room.
What Are the Best Practices for SMS Campaigns?
Any successful venture requires proper preparation and adherence to social norms, rules, and laws. Here are some of the best practices for SMS campaigns.
Comply With Laws and Regulations
It’s important to comply with federal laws concerning the use of SMS business texting.
Federal laws, especially, protect the rights of customers. One such law requires companies to receive permission from customers or recipients to send text messages by giving them the option to opt in and opt out of those messages. Breaking these laws may result in severe consequences, including hefty fines.
Additionally, many customers utilize spam filters, which stop unwanted messages from making their way through to their message inboxes. Understanding how these filters work and how to avoid them leads to successful SMS campaigns.
Use Short Messages
The attention span of any human living in the 21st Century is much lower than it was a few short decades ago. Keeping your messages short and to the point means your audience receives more relevant information with minimal filler.
When your messages are too long or too complex, you may lose the attention of your recipient before they process all of the information. Creativity and conciseness go a long way in building successful SMS marketing campaigns.
Proper Timing Is Key
Timing is everything in SMS business texting.
Too many messages mean your customers and recipients may opt out to avoid their phones going off all the time. Too few messages and your contacts forget about you. Striking the right timing and cadence relevant to the nature of your message builds successful campaigns to achieve your intended goals.
The Bottom Line
Text is the current reigning leader over all other forms of communication. Your prospective employees and candidates appreciate the option of using text as a method to apply for jobs.
Jobs today are plentiful; do everything possible to attract the very best and brightest to work for your company.
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