Types of Messages and Their Advantages for Marketing
Over the course of history, marketing has taken many forms, from standing out on the streets and yelling about products to airplanes flying over the beach. Today, mobile marketing has taken center stage, with Short Message Service (SMS) allowing you to send notifications directly to your customers’ mobile devices.
The 10 most important marketing messages
- Offers and discounts
- Price-focused marketing
- Preemptive marketing messages
- Call to action (CTA) messages
- Storytelling messages
- Text-to-win campaigns
- Personalized messages
- Multimedia messages
- Visual messages
- Link-based messages
SMS text message marketing has an open rate of 98% compared to open email rates that are less than 30%. If you aren’t using SMS marketing, you miss a golden opportunity to increase sales.
1. Offers and discounts
Rewarding your customers with special offers and discounts is a great way of ensuring they will continue to be a reliable source of business. Increasing customer loyalty is essential to increasing profits. The cost of bringing in a new customer versus the cost of maintaining existing customers is substantially more. New customers cost at least five times more in marketing versus existing customers.
Using drip campaigns, text message keyword campaigns, and the broadcast tools at TextSanity give you an automated process to put your primary message in front of the right customers at the right time.
2. Price-focused marketing
Price-focused marketing implements a marketing strategy that can accomplish a number of different objectives. For instance, you may market your product as a luxury or premium item and set your price higher than comparable products.
Or you may want to undercut your competition’s price and use price and product comparisons to get customers to purchase your product.
In either instance, using price-focused marketing with SMS marketing puts your product and price in your hands. This marketing strategy has proven to be far more effective than other options, such as email, made evident by the open-rate statistics we mentioned above.
TextSanity’s platform makes creating automated templates for this price-focused marketing strategy easy and simple. Automation is the friend of productivity. With increased productivity comes increased sales.
3. Preemptive marketing messages
Preemptive marketing messages are a great strategy to build customer loyalty prior to actually presenting them with products, sales, discounts, or coupons. In other words, preemptive marketing messages make a great first impression. They help make customers fall in love with your company and brand.
By establishing a relationship, you gain an advantage over your competitors, even if they are sending out marketing messages with product offers. Customers would rather do business with someone they trust, respect, and admire, even if they can get a better price somewhere else. In essence, preemptive marketing messages are a way to build your reputation with leads, prospects, and customers.
4. Call to action (CTA) messages
When formulated and executed well, call-to-action messages not only direct a customer to perform some action but also inspire them to do so. For instance, if you were to start a text message with “Click Here and Win a Cooler,” you are sure to grab the recipient’s attention. More than likely if you have been doing preemptive marketing messaging, they are going to engage with your call to action.
Calls to action boost your marketing conversion rates. TextSanity’s various text marketing tools help you develop text messages at the right cadence designed to not only make the process easy but also increase the probability of conversions.
5. Storytelling messages
Neurological research has shown that storytelling is one of the best ways to capture someone’s attention, and storytelling messages in business texting are no different.
Various religious leaders use personal experiences to engage parishioners. A leader’s storytelling and verbal communication helps make the lesson relatable.
All great public speakers know how to tell a story with an effective cadence. Making the most impact on the audience in front of them changes venue to venue, audience to audience. .
Using storytelling in your SMS marketing works the same way. The cadence should be intentionally determined like that of a drummer. The story must be relevant to the audience. That’s where TextSanity can make a real difference.
Our platform offers you the text marketing tags designed to help you create categories of customers based on their purchasing history, demographics, likes, and dislikes. Tags let you group like-minded customers into categories to help streamline your text message keyword and drip campaigns more efficiently.
6. Text-to-win campaigns
Text-to-win campaigns are proven marketing strategies because they give your customers and leads the opportunity to participate without any risk. Why?
Because knowing you have a chance to win big without any investment or risk is one of those “too good to be true” moments. It’s hard to let that moment slip by. Utilizing these types of campaigns gives your customers a chance to win a product without having to make a purchase. As a result, your engagement rates soar.
Even if they don’t win, they still participated and built excitement around your brand. And that often translates into increased sales.
7. Personalized messages
Adding a personal touch to your SMS marketing builds on many of the message types we mentioned earlier, especially preemptive messaging. By personalizing your business texts, you help customers know that they matter to you.
When you customize messages, you let customers know they matter to you. They are more than just a number. They are a valued part of your business.
Have you ever gone to a business, and when you walked in, one of the employees called you by name and asked how you had been? If you have, you probably haven’t, nor will you ever, forget that personalized touch. You most likely felt valued and important. Sending personalized text messages with TextSanity tailored to the individual have a similar effect.
8. Multimedia messages
Our society has become highly focused and dependent on multimedia. Multimedia Message Service (MMS) is great at getting the attention of your customers. Short, appealing, creative MMS messages, whether they be GIFs or videos, add a layer of professionalism and excitement to the marketing messages you deliver to your customer’s cell phone numbers.
For instance, sending a text to your customers about a new product with just a description may be enough to get them to engage, but it won’t spark much excitement. Sending a multimedia message like a GIF of one of your models showing off the new product not only gives them a sneak peek of the product, but also builds anticipation. Thus creating an environment where customers engage with the link to see more pictures, videos, and information on the product.
This method increases engagement and conversion. Spend the extra time designing multimedia messages to capture your audience and build their excitement for both your products and your company.
TextSanity’s platform helps get this content out to your audience. With an easy-to-use interface, designed to make delivery simple.
9. Visual messages
Much like multimedia messages, visual messages are also far more effective at converting leads and open rates into sales and engagement than mere words alone. While all of your business text messages don’t need to be visual or multimedia messages, adding some flair to your SMS marketing can go a long way in increasing interest in your products and company.
Have your graphic arts team or a subcontractor, design visually appealing messages to coincide with your product launches and marketing campaigns to build excitement and engagement with your business.
10. Link-based messages
Link-based messages are almost a necessity. If you don’t include links in your business communication, you miss a golden opportunity. Links increase engagement with your company’s various touch points, such as your social media accounts and ecommerce sites.
Links to products, websites, social media pages, webforms, and surveys create engagement with your company. Engagement leads to more opportunities to present your service or product.
TextSanity’s software makes adding links to your marketing campaigns simple and efficient. Through the use of tags, you can group customers to better market your service and products to highly focused customer groups.
What To Do Next
Contact TextSanity today to discuss the many tools we can offer you to simplify your SMS marketing and help turn more leads into conversions. Build your customer database with TextSanity by showing customers you care about honoring their likes and dislikes. Then, customer loyalty grows substantially.